FG

FairPrice Group

5000+ empleados· Singapore

La mayor cooperativa de supermercados y alimentación de Singapur, con 570 puntos de contacto incluyendo supermercados FairPrice, farmacias Unity y centros de comida Kopitiam.

Retail
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Casos de uso (1)

FG
FairPrice Group
18%
in-cart shopping assistant click rate

FairPrice Group, Singapore's largest grocery and food cooperative serving over 1 million customers daily across 570 touchpoints, deployed a suite of Google Cloud agentic AI systems in Q3 2025 as part of its 'Store of Tomorrow' program. The initiative spans in-cart conversational shopping assistants (18% click rate), Vertex AI-powered inventory search with local cultural context, AI-generated creative advertising at 100x cost reduction, and employee productivity tools—establishing FairPrice as a regional leader in AI-native retail operations.

RetailGAGemini APIVAVertex AI Search